The top business incubator and seed fund investor in Delhi NCR is UIncept (formerly known as UDGAM). It is a project for company owners all across India that offers them resources to advance and establish their enterprise. With its imposing presence in the startup landscape, UIncept established the School for Entrepreneurial Excellence (SEE), which aims to prepare a fresh generation of entrepreneurs in India with a holistic appeal.
We were approached by UIncept to help reflect their ideals for SEE in the form of their brand identity in a way that they would appeal to professionals who wish to pursue their future down the line of entrepreneurship. We have utilized different shades of the color blue in their logo to help signify the various qualities one can derive from them – first, stability that is required to achieve while they go down their journey of becoming an entrepreneur.
Second, the inspiration required to go above and beyond your current capacity and third, the wisdom one needs to be the best entrepreneur out there. In general, it acts as a calming color, instilling reliability that goes with the brand’s ideals of providing the best experience and education.
Second, the inspiration required to go above and beyond your current capacity and third, the wisdom one needs to be the best entrepreneur out there. In general, it acts as a calming color, instilling reliability that goes with the brand’s ideals of providing the best experience and education.
After establishing the expectation of their target group, we carefully developed print collateral to launch their flagship program ME2. The launch brochure relays the mission one has to embark upon while considering enrolling into the institution quite distinctly. Their belief in the "School of Hard Knocks" paradigm, which states that enduring problems and sufferings leads to the acquisition of wisdom and experience, that aligns with the experiences and beliefs of their target audience.